This is me, Pooja, co-founder of Shuchi Man — a brand lovingly named after my aunt and mother, Suchitra and Mansa, the other two co-founders. Shuchi Man was born from a deep appreciation for Indian ethnic wear, craftsmanship, and timeless style, which continue to shape the brand today through authenticity, grace, and a quiet sense of confidence.

At Shuchi Man, we believe beauty has never needed definition. Every woman is beautiful, carrying her own presence, strength, and individuality, and our collections are designed only to adorn what already exists. Clothing, for us, is not the focal point; it is a medium that allows the woman wearing it to admire and embrace herself.

Our carefully selected collection may be small, but every piece is chosen with intention to celebrate women’s enduring beauty through Indian craftsmanship and thoughtfully curated women’s ethnic wear. We invite you to explore our world, where each garment is more than just apparel — it is a story, a legacy, and a belief in inner beauty at Shuchi Man.